On October 16th, local time in France, at the 10th Cosmetic360 exhibition held at Carrousel du Louvre in Paris, France, Hou Junping, founder and chairman of Proya Cosmetics Co. (hereinafter referred to as “Perrier”) officially announced the establishment of Perrier Europe Science and Innovation Center. Proya Cosmetics has also become the first national beauty enterprise to set up a science and innovation center in Paris, France. Hundreds of Proya Cosmetics's important partners, including the Mayor of Vaudreuil, Marc-Antoine Jamet, Chairman of France Cosmetic Valley and other representatives of the French local industry, the French Echo and other news media organizations, as well as upstream and downstream suppliers of Proya Cosmetics, came to the scene and witnessed this important moment together.

Founder and Chairman of Proya Cosmetics, Mr. Hou Juncheng, announced the establishment of Proya Europe Innovation Center.

On October 14th, French local time, Proya European Innovation Center held an opening ceremony. At the opening ceremony, Hou Juncheng said, “Proya Europe Innovation Center is an important step for Proya Cosmetics towards internationalization. Based in Europe and with a global perspective, Proya Europe Innovation Center will empower the sustainable development of Proya in terms of scientific research and innovation, global resource integration and the enhancement of the company's international influence.”

Proya Cosmetics Establishes European Innovation Center in Paris

France has always been the world center for cosmetics and fashion, with a profound cultural heritage of beauty, strong scientific research strength and diverse consumers in pursuit of high-quality beauty products. It is home to internationally renowned beauty brands such as L'Oréal, Lancôme, and Guerlain. Proya Cosmetics chose to establish its Europe Innovation Center in France precisely because France has traditionally been a leader in global cosmetics. "We hope to learn from top-notch international cosmetics companies and extend our vision to a broader international stage," said Mr. Hou Juncheng.

Located in La Défense, the premier business district of the Paris metropolitan area and one of the largest commercial centers in Europe, the Proya Europe Innovation Center is surrounded by more than 2,500 corporate headquarters and offices from around the world. Antoine Deconinck, General Manager of the Proya Europe Innovation Center, stated that the strategic goals of the center encompass technological innovation, resource integration, and international influence enhancement.

It is understood that the center will focus on key research areas such as anti-aging, sensitive skin care, and skin whitening, aiming to combine advanced global technologies with consumer needs to provide safer, more effective, and personalized beauty products. Meanwhile, the center will keep abreast of global technological advancements and upgrades, ensuring high-quality Proya Cosmetics products by sourcing premium raw materials globally.

Benefiting from excellent geographical conditions in Paris, the center can further expand Proya Cosmetics's global cooperation network, facilitate international resource allocation, and foster long-term, stable partnerships with more outstanding suppliers and partners. Additionally, it will establish diverse cooperation models, explore innovative collaboration methods, integrate and optimize the global supply chain, improve supply chain efficiency and stability, thus promoting the development of the beauty industry from multiple dimensions.

Moreover, Proya Cosmetics will strengthen international brand building and cooperation through this center, enhancing the company's visibility and influence in the international market. By adopting international standards in raw materials and products, PROYA aims to enhance the competitiveness of its products and services, meeting the needs of more international consumers.

Currently, the center has engaged with several industry experts, who have worked for well-known international beauty companies and possess extensive experience in global R&D innovation. Among them, Dr. Lieve Declercq, Chief Scientific Advisor of Proya Cosmetics and Deputy General Manager of the Proya Europe Innovation Center, has over 25 years of professional experience in cosmetics R&D and previously worked at leading global beauty companies. Looking ahead, the center plans to recruit and cultivate international cosmetics R&D talent to enhance its R&D capabilities and innovation.

Proya Cosmetics Speeds Up Building Global R&D System

Since its inception, Proya Cosmetics has always championed technological innovation as the core driving force, striving to build a world-class cosmetic innovation and R&D system. As a result, even amidst fierce market competition, Proya Cosmetics managed to achieve revenues of RMB 8.905 billion in 2023, securing its position as the leading domestic beauty brand in China.

As early as 2008, Proya Cosmetics established its own "Science Skincare Laboratory" within China, focusing on skincare formula development. In 2021, Proya Cosmetics founded the International Academy of Sciences, exploring areas such as fundamental research, applied research, and clinical efficacy studies. In 2023, Proya Hangzhou Longwu R&D Center and Shanghai R&D Center were both put into operation. Hangzhou Longwu R&D Center focuses on cutting-edge dermatological research, active skincare ingredient design and efficacy validation. It has been recognized as the Zhejiang Provincial Enterprise Technology Center and the Zhejiang Provincial Postdoctoral Workstation. Shanghai R&D Center focuses on the study of scalp skin texture, ecology, and hair care, conducting fundamental, applied, and clinical efficacy research in these areas.