Today marks the 60th anniversary of the establishment of diplomatic relations between China and France. Over the past six decades, the exchange and cooperation between the two nations have seen remarkable progress across various sectors, from high-level exchanges to people-to-people communication, and from economic and trade cooperation to cultural exchanges, all demonstrating a positive trend towards mutual benefit and win-win outcomes. The cosmetics industry, in particular, stands out as a remarkable example of Sino-French economic and trade exchanges. The French government's high regard for this sector was evident during President Macron's visit to China in 2023.

During President Macron's visit to China, his entourage included a notable array of business leaders and cultural influencers, with top executives from beauty and healthcare giants such as L'Oréal, LVMH, and LPG Group. The Joint Declaration between the People's Republic of China and the French Republic issued by China and France during this period highlighted the cosmetics category in Article 17, which focuses on promoting economic exchanges, signaling an increased eagerness for collaboration in the cosmetics field. PROYA's origins are also intertwined with France, and more specifically, with President Macron. In 2015, Macron, then French Minister of Economy, met with PROYA Chairman Hou Juncheng at the first Cosmetic360 exhibition in France. Since then, the exchange and cooperation between PROYA and French cosmetic companies has begun.

In October 2015, at the first Cosmetic360 exhibition in France, PROYA Chairman Hou Juncheng introduced the Chinese cosmetics brand PROYA to Minister Emmanuel Macron and presented him with a gift.

In June 2020, Marc-Antoine Jamet, Secretary General of LVMH Group, Mayor of Val-de-Reuil, and President of the French Cosmetics Valley, awarded PROYA Chairman Hou Juncheng with an honorary medal for fostering international friendship between the Chinese and French people.

In April 2023, PROYA Chairman Hou Juncheng visited Johnson & Johnson's cosmetics department to explore their high-standard production line and gain insights into local production and raw material supply trends.

In April 2023, PROYA Chairman Hou Juncheng delivered a speech at "PROYA Night" in France, themed "Chinese Dream, Beauty Dream."

In October 2023, at an award ceremony held at the City Hall of Grasse, France, Mayor Jérôme Viaud, presented PROYA Chairman Hou Juncheng with an honorary medal for his contributions to international friendship between the Chinese and French people.

In October 2023, PROYA Chairman Hou Juncheng was invited to attend the Cosmetic360 exhibition, a global showcase of innovative technologies.

In October 2023, PROYA Chairman Hou Juncheng visited Robertet SA in France.

In October 2023, PROYA Chairman Hou Juncheng visited Serdema, a strategic partner of PROYA and a subsidiary of the CRODA group in France.

In July 2018, PROYA Chairman Hou Juncheng engaged in a cordial meeting with former French Prime Minister Jean-Pierre Raffarin in Hangzhou, where they discussed the future prospects of the beauty industry.

In 2020, as the COVID-19 pandemic spread globally, PROYA donated epidemic prevention supplies to the French Parliament. This act of kindness served to strengthen the people-to-people friendship between China and France through non-governmental diplomacy.

In traditional Chinese culture, the completion of a sixty-year cycle signifies the end of one era and the commencement of another. In 2024, the collaboration and exchange between China and France in the cosmetics industry are poised to enter a new phase. PROYA, a leading listed Chinese company engaged in beauty and cosmetics sector, is set to enhance its partnership with French cosmetics enterprises, focusing on areas such as beauty research and innovation, global digitalization, and sustainable development. This joint effort will pave the way for the exploration of the global cosmetics industry's future and the delivery of high-quality cosmetics to consumers around the world. As noted by PROYA Chairman Hou Juncheng, PROYA should draw inspiration and wisdom from the world's leading companies and endeavor to become an outstanding century-old enterprise like L'Oréal, LVMH and other esteemed French companies. The mission for PROYA is to embody the spirit of "PROYA of China, PROYA of the world!”