PROYA Foundation launched the "Love for Moms - New Mom Mental Health Public Welfare Initiative". This initiative will link forces from government, hospitals, media and public welfare organizations to build a comprehensive social support network for new mothers, helping them effectively deal with postpartum depression, emotional fluctuations and other mental health problems.

On March 6, at the celebration of the 114th International Women's Day in Xihu District, PROYA Foundation joined hands with the Charity Federation of Xihu District and Women's Federation of Xihu District to jointly initiated the "Power of Beauty" for Women's Care Action under the support from Charity Trust of Hangzhou Industrial & Commercial Trust Co., Ltd. This marked the first charity trust project by PROYA Foundation.

The "Power of Beauty" for Women's Care Action aimed to focus on supporting disadvantaged women in society, providing them with comprehensive and in-depth assistance. Those women grapple with pressures and challenges from family, workplace, and mental health. They are yearning to be understood, cared for, and given opportunities to showcase their value and talent.